In August 2010:
Email exchange between editors Howie Good and Dale Wisely
Dale to Howie: I'm thinking about a new literary website. More later when I bake the idea a bit more. Maybe very short poetry.
Howie to Dale: I like prose poetry as a medium for a series.
Dale: I like your prose poetry idea. A lot.
Howie: you could do word count with prose poems as well. the shorter the better.
Dale: So, help me shape this idea up. I'm thinking a quarterly e-chap series, prose poems. Not more than 100 words each, with a stated preference for the shorter the better. 10-20 per issue.
Howie: you could also ask authors to include a statement of artistic or writing philosophy -- a paragraph or two that could serve as an intro to the chap. it would be another distinguishing mark of the series.
Dale: This is shaping up.
Howie: maybe we should have reading (or submission) periods. that would help with the workload. maybe have two or three a year that last a month each.
are we going to keep with the hand motif? (right hand pointing, left hand waving). Do a variation on it? to wit, karate chop press, chokehold press, five fingers of death press. . . or we starting from scratch? i.e., two bored guys look for something new to do press.
Howie: Big Tiny Press? Manic Press?
Dale: I like Manic Press. I like Big Tiny Press. Others:
chokehold press--great idea!
(I wonder what "no line breaks" would be in Latin.)
No Line Break Press would not work but
Line Break Press sort of would.
Line Brake Press
Howie: Academic Tedium Press
Nuclear Proliferation Press
Dale: Elvis Pressley
ok I'm tired.
Howie: Sucker Punch Press
Dale: British Petroleum Press.....awesome, but we can't afford a lawyer.
Howie: LOL (can we just think up names for an activity?)
Dale: Yes! Empty Planning Press. We only publish prose poems about potential literary projects.
Howie: i had a couple more names:
Horse Opera Press
Knuckle Sandwich Press
Trigger Happy Press
Dale: Crap: already exists
White Knuckle Press ?
Howie: i like this the best so far
do it. . . now we need a slogan or epigraph
Howie: White Knuckle Press: Get a Grip
Note: Dale & Howie had this discussion online one night. 24 hours later, White Knuckle had a concept, a name, submission guidelines, and a working website.